“International Tiger Day, is an annual celebration to raise awareness for tiger conservation, held annually on July 29. It was created in 2010 at the Saint Petersburg Tiger Summit. The goal of the day is to promote a global system for protecting the natural habitats of tigers and to raise public awareness and support for tiger conservation issues.”

^^^Source: http://globaltigerday.org/about.html
To learn more about Tigers and their near-extinction existence, click the link above.